2 Questions Assignment Example | Topics and Well Written Essays - 1000 words

2 Questions - Assignment ExampleLiking - so now that the consumer is fully aw ar and knowledgeable about the produce, he begins to relate the product with itself and establishes a connection. At this stage, the marketer should already know which level consumers feel the product and should draft their ad campaigns accordingly. It is best for the marketer to now evaluate his consumer seat as to whether they think the connection offers a better product than its competitors.Conviction - the second to the last stage. Now the consumer is hit with strong announce and reasons to want to purchase the product over the competitors. A doctrine must be created within the thought of the client to support the product. So the marketer must push the advertisement in such a way that the consumer will feel that the competitors cannot compete with this particular brand.Purchase - the final step in the vendee readiness - stage. The effective product information dissemination and strong advertising push creates a conviction within the clients mind that gives him the confidence to push through with the purchase of the product. Once the sale occurs within the consumer base of the product, then the marketer can effectively say that he has done his job properly.2. An appeal is what an advertizer doe sin order to get a consumer to purchase a product or service. in that respect are three types of appeals that are commonly used in advertising by marketers. These appeal types are known asEthical Appeal - this is an appeal targeted at at someones or somethings image. The public does not normally come across this type of advertising unless it is election season. This is because politicians use this advertising platform to precede themselves in a better light than the other candidates, oftentimes using criticisms to make them more challenge to the voter. Consumers though, normally do not use this kind of dialog unless they are writing to a company to complain