Global strategies Case Study Example | Topics and Well Written Essays - 750 words

Global strategies - Case Study ExampleChristopher Carson had adequate foodstuffing experience and helped in enactment of policies that led to the success of the company. An separate factor that contributed to the success is possession of outstanding technology for production, which resulted in bear upon of high quality wine brands, which became widely recognized (Bartlett Web).There were a number of reasons that led to the tenseness among Stephen Davies and Christopher Carson. One of the major sources of conflict was the underlying difference in opinion regarding the marketing strategies curiously on labeling as well as branding. While Davis was experienced in aspects regarding marketing Carson had ample knowledge on the market conditions and tended to disagree with Davis opinions on the appropriate branding. The main difference was on branding regarded Stamps and Nottage hammock brands. Carson wanted the brands to be re-launched in UK while Davis wanted them to focus more on improving topical anaesthetic market and not on branding and was against repositioning of the brands. Additionally, Carson argued that labeling was a crucial factor in the UK market and Davis was against this opinion. Carson was also quite officious and felt his opinions were superior. Another source of tension was the poor communication between the two, which made them appear to be in some sort of fight for the power (Bartlett Web).Davis and Carson have neer handled their differences in an appropriate and complete manner. They still have communication issues and rarely agree on numerous issues. On the issue of Kellys revenge, Davis has never agreed with Carsons idea and still believes that that the best election is to Launch Banrock Station in UK. Generally, each of the two feels like their opinion is the appropriate one and that the other does not respect it. This is attributable to underlying animosity regarding leadership